Hawkins Receives ASID Gold for Arkansas Blue Store

10/15/2013

Located in West Little Rock, this flagship retail space for Arkansas Blue Cross Blue Shield is the first of its kind for Arkansas. Officially opening in October of 2011, this 4500 SF space located on a corner bay at Shackelford Crossing is referred to as Arkansas Blue and welcomes the public before they ever enter the space.

Utilizing the branding colors of green and blue, the design team created an energizing space that draws the public inside.

Close collaboration with Arkansas Blue Cross and Blue Shield helped to create public and private spaces fulfilling all the functional needs of the space regarding acoustics, accommodation of the public, security, branding, and employee comfort.